A milestone of sorts was reached this week when the 10th issue of SportsUnlimited was mailed throughout the Southeast with a striking pose of Tiger Woods on the cover.
Man, how time flies when you’re having fun.
It seems like yesterday when I casually met executive editor Carl Danbury during a round of golf in the Tennessee mountains with one of my clients, and soon found out we had lots in common. We grew up in the North playing baseball, honed our skills at Southern universities, and then remained in the best part of the country to live – Carl in Atlanta and myself in Raleigh.
It wasn’t soon after our first double bogey in 2005 that Carl phoned and was curious about whether I would be interested in being editor of a new magazine venture he was about to tackle. Carl was fun and funny when we met, and once I looked up his other successful publication – Points North – the game was on.
I had worked for The Associated Press (actually was worked into the ground) for 21 years and started my own PR business in North Carolina, but was dabbling in Web site and magazine writing when Carl first called. The idea of being involved with a sports magazine that was going to be truly unique was exciting at this stage of my grizzled life.
So far, SportsUnlimited hasn’t disappointed, taking on subjects as varied as drug addiction and the unthinkable comeback of Josh Hamilton to golf at Guantanamo Bay, and everything in between. The sports lifestyle magazine offers variety and adventures, hard reads and soft tosses.
Our distribution over a 12-state region includes such stops as Dick’s Sporting Goods, and major sporting events like the ACC basketball tournament and SEC football championship.
Over the past year, SUMAG.com has been upgraded for those who would rather blog then flip through stale newspaper copy. We’re on the pulse of sports in the Southeast, so come join us.
Let me know your favorite story, magazine cover or sporting adventure we’ve recommended over the first 10 issues of SportsUnlimited and I’ll fill you in on mine. Hint: The 2006 Stanley Cup championship tops my list of best sporting events.
And, I almost forgot about the best idea of all – it’s free.